Where else could Rapha shoot the lookbook for its spring-summer 2013 range than the location of the Grand Depart of this year's Tour de France?
So Corsica provided the backdrop for an altogether more colourful collection, featuring a new line of 'trade jerseys', which draw inspiration from 1962, when trade teams replaced the national teams.
There is also a Paris-Bordeaux jersey-gilet combo which capitalises on the nocturnal element of the ride with reflective panelling.
And for those who prefer a bit of the same, the classic offerings make a return, with refreshed colour options for the classic jersey, and new brighter coloured wind jackets.
See the lookbook here, find a couple of videos below the pictures.