Jeff Koons: How he does it, the video

The question you will be asking after watching this video, is what actually defines a genuine Jeff Koons piece of art. Obviously anything wheeled off his production line is bound to come with a certificate of authenticity, but as far as actually creating the pieces goes, it doesn't look like the man himself actually has a lot to do with it.

Just like Damien Hirst, Takashi Murakami and Andy Warhol before them, this is artwork produced by a team, in a similar manner that a printer might run off a set of flyers, but on a grander scale.

And if he hasn't produced it, and any number of his employees have, does that still make the artwork his?

Which really must get you wondering why anyone would pay the sums that this stuff goes for.
Especially when you can get a perfectly good inflatable lobster from the cabin on the seafront for a fraction of the price.

But I am torn by this glimpse into Jeff's upmarket sweatshop. Because I would like to work there, as I said in a previous post.

I bet it's a right laugh.

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