H&M for Brick Lane Bikes: for wheel

Never, in all my days, would I have expected this. A collaboration between that monster of fashion retail, H&M, and a tiny little bike shop down Brick Lane.

But the message from all this can only be positive. For someone like H&M to release a clothing collection specifically tailored to cycling is something else. This could feasibly lead to a load of high street fashion luvvies rushing out and buying bikes with no brakes! Imagine!

In all seriousness anything that promotes cycling gets a massive thumbs up and there's no better way to introduce it to the mainstream than this.