Let's make no bones about it - the Aston Martin Cygnet is nothing more than a rebadged Toyota IQ. If you look at the opening shot of this video you can even see the arse end of one that they have yet to start work on.
But Aston Martin is at pains to point out that this is an IQ which has essentially been pimped by them. It has been given the Aston paint job, grills, mean look and a badge.
When this was first announced, the word was that the Cygnet would be available only to current Aston Martin customers. I don't know if that policy has changed, but an ugly car will always be an ugly car, regardless of the badge it is wearing.