At first glance it might not seem it but this segues nicely with the previous Bond post, because Imogene & Willie is also based in Nashville, where Bille Reid, the maker of James Bond's peacoat is from (their HQ is just outside if you want to be pedantic).
So we have a pattern emerging here, which I'm guessing is something similar to what Willie said when he set about designing his first pair of jeans. The fit is what sets them apart, as well as the fact that they are truly US made.
Watch the video - I'm almost tempted to get on a plane to Nashville.
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