By my reckoning there should be a queue forming outside Supreme in Peter Street sometime soon. You might even find a couple of Japanese tourists out there now with their little camping chairs and Supreme flasks. They like waiting around for stores to open.
The spring / summer 2013 collection from Supreme is pretty much as you would expect. The hippy patterns are continuing through, on bomber jackets mainly, there's a new camo on a military inspired jacket and the word Supreme has made it onto the back of more or less everything.
Except on one coach jacket, where it is spelt Supream. Could this be a nod to Joey Essex? And there was me thinking he was brand cyanide. But what the fuck do I know?
London launch is February 21.