Wednesday 20 May 2009

Bad look Broderick

Here is Matthew Broderick on his bike in somewhere like Hollywood presumably, teaming the Rapha lightweight jersey with denim jeans.

Rapha is one of those brands that lends itself very well to the part-sportswear, part casual look. Jerseys go very well with jeans, and Rapha has capitalised on this with its Fixed line.

But Broderick is just a mess. It's sloppy, basically. If you can't wear a Rapha top and look good then you're beyond saving. And what is it with that helmet? It's like he stole it from his daughter or something. While we're at it, what exactly is that bike? Is it one of those abandoned things that people just pick up and ride off on?

And to think, this is the man responsible for style icon Sarah Jessica Parker's babies. She must be beside herself with embarrassment.

It's enough to make me want to find another cycling brand.

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