The Hidden Alps from Rapha on Vimeo.
Another nicely put together piece of cinematography from those chaps at Rapha, who certainly have developed a knack for making their clobber look as good as it actually is.
Which is handy, because this is the first glimpse of the new A/W 2011-12 collection, in its shades of precious stones.
For the film Rapha took its riders up the Colle delle Finestre, or the 'Hill of Windows', which is one of Italy's toughest climbs, even if it doesn't feature as much as the other cols.
More info to come soon, no doubt.
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