Outlier is kind of like the Rapha of New York, producing high quality, stylish garments for the cyclist. Given that in New York everybody rides a fixed gear bike, this stuff is essentially cycling adapted streetwear, good enough off the bike as on.
This hoodie, for instance is made from a merino wool so soft that is more often used in the manufacture of undercrackers apparently.
Last year's proved so popular that it was an instant sell out. The bloke in the picture missed out, which must be why he is so angry.
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