Stone Island: it's all about the product

A VOYAGE INTO STONE ISLAND_EPISODE 3 - "THE PRODUCT" - THE PASSION OF STONE ISLAND from Stone Island on Vimeo.


You might not be partial to Stone Island unless you like to spend Saturday afternoons shouting at football teams and screwing up opposing fans, but there's no denying the passion that goes into producing the gear.

Metal, heat reflective, colour changing, space-age fabrics, you name it, Stone Island has tried to make jackets out of it. They have to be the most innovative, ground breaking brand to come out of Italy.

This is the third video to focus on the brand, which means I've missed one somewhere along the line.

All the same, the chance to get an insight into what makes Andrea Moro, the label's head of product, tick, has to be worth a post.

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