Thursday, 9 September 2010

Jude Law for Dior Homme: Man up

To be honest I always thought Jude Law was quite fitting as the face of Dunhill.

He's set his stall out as the modern day version of Michael Caine - a bit of an English playboy, a bit whoah, a bit way. With all its Toad of Toad Hall motoring associations, it seemed right that he should fly the flag for Dunhill.

I saw him once at an art exhibition. He's shorter than you'd think. Can't be more than 5'7", which is a bit of a let down really. It seems like he should be taller.

Now I don't know if it's his fondness for rug revealing deep V t-shirts that has persuaded him to make the jump to the camper side of style, but he's suddenly popped up fronting a campaign for Dior.

The brand did need a bit of manning up after years with Hedi Slimane at the helm, when malnourishment was the byword and the skeletal side of pop in the form of the Horrors and Pete Docherty were enrolled as ambassadors of the brand.

But Jude Law? It just doesn't seem right. Even if this gritty little film is directed by Guy Ritchie. Louis from Pineapple Dance Studios would have been a more sensible choice.

Mind you, the right length trousers on Jude would come up short on anyone else, and ankle-length strides are in right now.

Maybe Dior Homme is on the mark after all.

Via Freshness

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