Wednesday, 16 June 2010

Rapha's H-Van pulls into New York

If I had known Rapha was going to be sending out little models of its H-Van as press invites to the opening of its Cycle Club at 352 Bowery in New York I'd have flown over there and set up a magazine.

This has to be the best bit of marketing gimickry since the invention of the Pirelli calendar. No legs, granted, but it has got four wheels, and it's French.

The H-Van is the same model as the 'broom wagon' from the early days of the Tour de France that followed the peleton as it weaved its way through the mountains.

Not much in the way of va va voom, but I'd have one all the same, big or little, I'm not fussed.
Via Selectism

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