I think Selectism might have been one of the first decent blogs I became aware of. There isn't a lot to it - straight forward info on new clothing and style developments, but it's presented in a manner that implies organisation and co-ordination.
No surprise that it comes out of Berlin, really. Can you think of anything that's come out of Germany that isn't efficient? Just look at Audi.
And that's what I want from a style blog - straight forward, no nonsense German reliability. Informative and delivered to my inbox before I wake up.
So it was nice to discover that the success of Selectism and its bedfellow Highsnobiety is down to quite a nice chap called David Fischer, who has developed the blog into a complete retail operation.
Such a success is it that Gant has made a film about David as part of its promotion of its Michael Bastion designed collection.
It gives me a kind of hope for the future of Openzedoor. Although the reliability side might require a little German engineering.
No comments:
Post a Comment