VISIONS OF VISIONARIES WITH ERROLSON HUGH | MADE from MADE Blog on Vimeo.
Acronym clothing is the sort of stuff you want to be wearing when the world is about to end. This is chain mail for the urban environment, black-ops wear for the street. Bring on the apocalypse.
One day Errolson Hugh, former designer for Burton snowboard wear and the likes of Nike, got a bit fed up with his garments failing to live up to expectations, letting in wind and water, that kind of thing.
So Acronym was born. And while these days a jacket might set you back the price of a decent second-hand hatchback, it will probably last longer, and look better.
This video by Made magazine in Berlin gives you an insight on the mind of Mr Hugh and how Acronym came about.
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