Wednesday, 3 November 2010

The influencers: they're in your head

INFLUENCERS FULL VERSION from R+I creative on Vimeo.
Just like something out of some sixties secret agent series, the influencers get inside your mind. They plant seeds and make you think the decisions you are making are actually yours.

Over the years the art of influencing, putting people on things, creating trends, has become big business. Which it would, seeing as we are all influenced in one way or another every day of our lives. From the coffee we drink to the shirts we wear.

This little film looks at what all this actually means. It has been put together with some of the leading tastemakers in New York, and goes some way to explaining why you just dropped a monkey on those new kicks.

Give yourself 15 minutes to watch it.

"Ideas and products and messages and behaviours spread just like viruses."
Malcolm Gladwell

Via sartoriallyinclined

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