Bamford & Sons: Pimp my Rolex

Following on from yesterday's drubbing of the Fragment Design Rolex Air King, I feel I should really say a few words about the people that customised it.

Bamford & Sons is a bespoke menswear brand which is probably better known for what it likes to do to Rolex watches. The Bamford treatment begins with the application of "military grade Physical Vapour Deposition". This essentially blackens the steel casing and bracelet, leaving it coated with a "flawless, diamond hard" tint.

The rest is up to you, the customer. Bamford can supply its own custom details for the dial and markers, or you can come up with something entirely unique to yourself, which I'm guessing is what happened in the case of the Fujiwara Fragment Air King.

Mind you, he did a far better job with the Submariner for Sophnet.

The whole Bamford pimping process doesn't come cheap. As a rough guide you can expect it to add about £4,000 to the book price of a Rolex.

The result is a matter of opinion. Being coloured, the Bamford watches bare a passing resemblance to the wannabe brands like Toywatch, or that foul Monocle x Beams effort which they still haven't managed to shift.

I probably wouldn't make too much fuss if I was given one though.

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