Fragment Design Rolex: How to ruin a perfectly good watch

On a scale of one to ten, with ten being the most difficult, I reckon the chances of tracking down one of these customised Fragment Design Rolex Air Kings has to be about 50.

Hiroshi Fujiwara is widely regarded as the man with the midas touch when it comes to Japanese design. This man could print his trademark Fragment Design lightning bolt logo on an empty crisp packet and someone would probably pay a tenner for it.

Fujiwara's touch is subtle to say the least. His philosophy seems to be to take a product, colour it black, white or grey double the price and within seconds of release it will become an instant collector's item. The ludicous thing is that this actually works. Stuff looks good with those lightning bolts on it, and you can't really go wrong with monotone. Even the most recent release, a black Winnie the Pooh toy (yes you read that correctly) is oddly covetable.

The Rolex is a slightly different story. For one thing there is the addition of pink, of all the girly colours to put on a Rolex. If he had stuck to the black powder coating and white details I think this wouldn't look quite like the trashy piece of Taiwanese counterfeitism that it does. But that's being picky. And besides, it's not like you'll ever be able to find one.

Via This is not new

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