Saturday, 1 May 2010

Sunspel delivery: The English riviera

I did feel a touch of pride hitting the 'add to basket' button for my Sunspel shirts. Here is a brand that can truly call itself English - manufacturing from its factory in Nottingham since 1860, and going from strength to strength.

Well that's not strictly true - apparently Sunspel was in danger of disappearing up its own lack of imagination before the present owners took it over. They are the ones who have revamped the brand, given it the identity it now enjoys, and put shirts on the backs of exactly the right movie stars in my book (that's Christian Bale as Batman and Daniel Craig as James Bond).

I went for a couple of polos in the latest season's colours - a Riviera polo shirt in cobalt, and a rib collar jersey polo in pink. Beautiful soft Egyptian cotton, and sure to become real favourites in the wardrobe.

Just right for the Essex Riviera. That's Southend to you and me.

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