1: Colours: Base the outfit in neutral, with splashes of contrasting colour restrained to details. The odd bright jumper in something like a blue is OK. Black, khaki, green, and beige are good base colours. Also, take note of the key colour of the season- this year it seems to be cobalt blue - and buy a couple of pieces in it.
2: Know what works. With my hair, reds, oranges and red-browns are an absolute no-no. I 
end up looking like an autumn day. Yellow, however, seems to work, as does purple. All in moderation (see point 1).
end up looking like an autumn day. Yellow, however, seems to work, as does purple. All in moderation (see point 1).3: Fit is crucial. Anything that is too big is going to make you look like a sack of spuds. Too small and you'll look like you made a mistake on the washing machine setting. Good fitting clothes will look like they were made for you.
4: Classics: In these days of frugalness it's better to spend a bit more on decent classic pieces which will stand the test of time. Recent investments of mine have included classic shirts from Thomas Pink, a short trenchcoat from Dunhill, and 'Hockney' boat shoes from Visvim.
5: Accessorise. Something men rarely do, but for me the addition of a scarf or a cap will finish the outfit off. But never a scarf and a cap, unless you wish to look like a coal miner.
If this list wasn't called the Friday Five, I would also extole the virtues of a decent haircut, the best fabrics you can afford, and spending as much as you can, usually as much as the rest of your outfit put together, on good quality shoes.
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