Sunday, 5 April 2009

Stussy at the Hideout / the Friday Five list, 03/04

The Hideout got its first delivery of Stussy on Friday, which consisted of a few new designs in a couple of colours.

Not much to shout about really, but those Hideout chaps are never ones to miss out on an opportunity so out came the free beer, and along came some bloke to do graffiti outside on the window.

It did the trick - that and the new Supreme drop on the same night - every fixed gear bike rider and media skater type within Soho seemed to want a look.

Which just goes to show, if you make the effort, the shoppers are still out there and willing to buy things, and that brings me to the Friday Five list, albeit a bit late, because this is Sunday.

This week the theme is retailing, or more precisely, five things retailers should be doing to get people into their shops. The first things shops should do is throw more parties, however tenuous the reason - people like a drink, and they buy stuff when they've had a drink. No brainer really.

2 - Open later. You all whinge that you're going under, but have you thought about opening when people are actually around, instead of at work? Like in the evening?

3 - Answer emails. I waited four weeks for a reply from Dover Street Market, by which time I tracked down the shoes I was looking for elsewhere.

4 - Give stuff away. Beer is good, but it could even be a free pen. Anything that makes the customer feel like you want them there, and to come back, even if he doesn't buy anything there and then.

5 - Get a website that works. There's a whole world of people out there who can't make it to the store, even if they knew it existed. They are your customers too.

Here endeth my sermon, from a customer's point of view.

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