Probably why Japanese incense brand Kuumba has elevated itself above your traditional tree hugging hippy joss stick image to release a number of collaborations with upmarket streetwear labels.
It produced an air freshener with Stussy last year and exclusive scents in collaboration with Undefeated, Clot, and Supreme.
This season's Supreme Kuumba kit comprises incense stick holder, and a tube of joss sticks. It will smell nice, and you will like to look at it. You never know, you might even make new friends. That's how great this stuff smells.
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