Tuesday 2 February 2010

Moncler V by Visvim: Bringing taste to the Eurotrash



If you thought Moncler was a label preferred by Eurotrash fools as they mounted a lunchtime raid on the ski lodges of Verbiers you would be correct.

This brand has about as much cache as a pink Juicy Couture jogging suit for me. It signifies all that is crass and vulgar about the winter holidaying elite.

A view evidently not shared by Hiroki Nakamura, which is a shame, because the Visvim founder does occupy a certain pedestal in the style department of my head.

Mind you, he's done Moncler up a treat with this new collaboration. Given it a much-needed bit of Japanese vision.

The puffa jackets are still in evidence, but the whole ensemble is suitably toned down from your typical more-money-than-style offering. More goatherd than ski-nerd.

I kind of wish Hiroki had left Moncler to it.

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