Friday, 15 January 2010

Adidas Originals Star Wars campaign

You're on a fairly save bet with Star Wars if you're a brand with your eyes on a collaboration. Just look what it did for Lego.

This time it's the turn of Adidas to have a sprinkling of that spacedust, with a campaign which has got a lot to do with Star Wars and something to do with the neighborhood (that's a small n so not NBHD).

Adidas is mobilising a machine to rival any star destroyer for this year-long campaign. It promises artists, athletes and celebs all hanging around on street corners or something.

All to a soundtrack of a remixed Imperial March.

Watch the video. You'll probably be none the wiser, but it looks good.

Via Highsnobiety

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