I did have my doubts when Kim Jones got behind the wheel at Dunhill. I never thought much of his Umbro creations, although that could have had as much to do with the brand name as the designer.
But here he seems to have found his driving line. It's like he's stepped out of a Ford Escort and got into a Bentley. Then switched on the sports mode.
And he's settling into the drive nicely. This Autumn / winter 2010 / 11 collection is all about moddish silhouettes and gentlemanly charm, and sticking to the refined pallette that British modesty demands.
Meanwhile he's been sure to maintain that historic motoring pedigree.
Well driven there Jones, just drop us off at the store if you would be so kind.
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